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About Us

30 years ago we set out to develop a comprehensive range of laundry, dishwasher and cleaning products. Our goals were to reduce the excessive use of chemicals and develop products that were world leaders in performance, without negative health effects and with the smallest environmental impact. Our products are foundational. We were the first to market with fully built detergent powder pods. Customers loved the simple single dose concept and embraced the products once they realised the exceptional performance provided. They weren’t even aware of the world changing phenomena that had taken place.

28 years after our first patent was issued the world has been changed forever. Most chemical companies have adopted our technology. We are proud that we have inadvertently stopped millions of tons of unnecessary chemical being discharged into our waterways.

Our trade secret formulas are still world leaders and we are grateful to have had hundreds of thousands of satisfied customers who have seen the benefits of our products.

Our Story: 20 Years in the Making

Scott Base

When you’re washing clothes in the most sensitive eco-system on the planet, you’ve got to be pure as snow!

Scott Base has been New Zealand’s leading Antarctic research centre since the 1950s. One of its key roles is to provide leadership in minimising the environmental impact of human activity on this precious environment.

So it’s testament to the cleaner, greener washing powder of Simply that ours are the only laundry detergents supplied for use to staff and scientists at Scott Base.

And you can lessen your own ecological impact by following the lead of those who look after their surroundings where it matters most.

Find out about Scott Base: https://www.antarcticanz.govt.nz/scott-base/

Our Vegan Pledge

Our company is vegan-friendly at every stage of our process

and ensure our production route adheres to our same strict policies.

We are strictly against testing on animals and have been for more than 20 years.

Both the Simply Laundry and Simply Dishwash ranges comply with the criteria laid down by the Vegan Society for their registration scheme.

Copyright 2025 Simply Washing | Website Design by WTS Technologies

Copyright 2025 Simply Washing
Website Design by WTS Technologies